Ta-da! New brand identity from siebold/hamburg

In case you haven’t noticed yet: suddenly, everything here looks a little different.
New design, new images, new copy – all brand new.

But this is more than just a fresh coat of paint. With our new corporate identity, we’ve taken an important step in the ongoing development of siebold/hamburg. The new brand world reflects what defines us as a company: craftsmanship, values and change.

Three devices – tablet, laptop and smartphone – display the same website from Siebold Hamburg with a modern exhibition stand, a blue headline and the text "Exhibition stand construction from Hamburg. And with passion."


The starting point was a clear and honest look at our core values: quality, responsibility, reliability and a spirit of innovation. Based on these, we’ve developed a reduced yet powerful visual system that translates our brand identity in a precise and contemporary way.

The first visible result of this repositioning is our new website. Together with our communications partner Matthias Richter and the design experts at Apfel7, we’ve completely redesigned it. Our goal: to make siebold/hamburg digitally tangible in the same way we design exhibition stands – professional, clear, authentic and always with a subtle sense of humour.

Alongside a modern look, fresh content and plenty of new information, you’ll now regularly find exciting insights into the world of siebold/hamburg here – including webinars, whitepapers and current projects centred around exhibition construction.

Enjoy exploring!